"A knot!" said Alice. "Oh, do let me help to undo it!"
I believe one of the best tools a planner can have is a dual perspective: a super-up-close understanding of a client's business and target audience and a 30,000-foot view of the world. My mind shrinks and expands on an hourly basis! Challenging or debunking industry assumptions is essential too, as they can lead you down the wrong path. And the secret formula for breakthrough thinking? It's a careful blend of knowledge and naivety. Not all problems can be solved with data. Sometimes the 'dumbest' questions unlock the door.