"Then it doesn't matter which way you go," said the Cat. "----- so long as I get somewhere," Alice added.
Clarity, eureka and strategy are rarely the result of process - they're the result of pas-
sionate exploration. I've sold cars to better grasp the buying process. Coaxed secrets
out of former predatory lenders. Bowled cross-country with Middle America. Drank
with locals in the Caribbean. Infiltrated disease and disorder support groups. Shopped
alongside Moms. Crashed co-ed slumber parties. Befriended competitors' salespeople.
Cried with folks saddled with crippling debt. And, I've conducted almost every quantita-
tive and qualitative study in-between.