“Who in the world am I? Ah, that's the great puzzle!”
Clients know more about their products than any consultant ever will. Yet sometimes, they can be too close to see subtleties that amount to significant competitive advantages. Agency managers can be so burdened with account handling that they don't have the time or energy to think big. Creative teams are left to fend for themselves. That's where I come in. I look beyond the obvious and ask the 'what ifs' and 'why nots'. I make the complex, simpler; the mundane, special; the team, smarter; and everything more fabulously on-target.
Even the best thinking and biggest ideas can require thoughtful sell-thru to various internal and external audiences. I'm a colorful presenter and storyteller, often directing the work of videographers and editors to produce rich and compelling 'proof'. No one reads boring reports.